Myself & I was born during a time of global crisis: the pandemic.
A moment of isolation and countless losses, but also a time of metamorphosis.
The world came to a halt, and we all found ourselves in limbo. Spending each day confined, unsure of what tomorrow would bring, something had to keep us hopeful.
I realized the world had changed. So, I decided to embrace a healthier lifestyle and return to the essence of the natural. Both for myself and for those around me. From within, I sought to repair even a small part of this universe that had been so deeply damaged.
I decided to transform everything that could harm our bodies, as much as possible, and to let go of chemicals—transitioning slowly to a completely different way of life.
This is how Myself & I was created: a skincare line dedicated to the face. Not with the idea of being beautiful or rejuvenating, but to aim for healthy skin, free from risks.
M & I is full of natural formulas, unrefined and cold-pressed oils, herbs, and flowers—a true explosion of magic!
As my grandfather used to say, “Beauty doesn’t exist, and aging is a blessing.”
What matters most is loving yourself. Hence our motto: #loveyourselfasyouare.
Because for us, there’s nothing more important than respecting and caring for yourself exactly as you are and as you wish to be.
The concept behind our line is to care for you progressively; it’s not a miracle—it’s love.
You’ll discover many different methods to care for your skin.
We invite you to try them, to find creativity in them, and to explore new ways to care for yourself that will fill you with self-love.
With all my effort and love, I dedicate this creation to hope.
Natalia Friedman
Creator
Myself & I
